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The path to purchase: Maximizing the customer journey with an automated sales cycle

What path do customers take before finally making a purchase?

These days consumers do all of the legwork and research up front before wanting to close the deal with you. And, that means they are looking at your website, seeing emails from you, remarketing ads and any other content you are distributing that is reinforcing your product, brand or ability to meet their needs.

That’s why it’s so important to set up a good strategy for marketing to your customers upfront. In fact, 70% of all sales come from marketing efforts before the sale.

Once you determine what your customer’s journey is, design a marketing process and automate it to be more effective.

Think about how you can use digital marketing to lead your customers through the journey.

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About the Author

About the Author

Lifelong marketer and digital media creator, Ginger Staples has devoted her career to helping business owners make an impact with powerful and measurable results. In business since 2009, her company OneChoice Design is based in Denver, Colorado and serves clients nationwide.

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