Marketing Automation is a new wave of modern marketing techniques that utilizes a traditional email marketing system but with much more intelligent and intuitive abilities.
As it’s name suggests, emails, SMS text messages or web ads are presented to customers or potential new customers automatically based on actions they’ve taken on your website. An effective automated marketing system will help move your potential new customers through the sales pipeline at various stages over time until purchase.
Then, once a purchase is made, marketing automation continues to strengthen the relationship with offering new products and services, providing education and guidance and keeping your brand fresh in their minds.
Want to find out how Marketing Automation can help your business generate more leads with less effort? Reach out to us now to find out more!