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Digital Marketing Blog

Our resources are geared towards business owners and digital marketing professionals. Learn the basics for succeeding online and getting the most out of your marketing budget. We’ll cover digital marketing basics, social media marketing, and trending topics to help you stay at the cutting edge of digital communications.

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Stop throwing away money: Utilize a Digital Marketing System to get results in 2018

A properly designed and executed Digital Marketing System is the most cost-effective way to generate new sales in 2018. Based on a blended marketing strategy, the system utilizes a complex system of delivering ads, posting content, and cultivating relationships with your customers in a strategic fashion without wasting money on marketing that doesn’t work.

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What is UX and why should you hire a UX Designer?

What is UX and why should you hire a UX Designer?

Here’s a quick and dirty overview of what UX is and why website or mobile app owners should incorporate UX techniques into the development cycle. The article is intended for website owners, marketers and business owners who keep hearing about this vague term “UX”.

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UX Design: My ideal process in a team environment

UX Design: My ideal process in a team environment

User experience design involves so many different categories and sub-sets. Most UX designers are really good at a couple of areas and knowledgable, or at least aware, of the other areas of UX. With that being said, here’s an overview of my involvement in the field and my experience with UX design projects.

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Marketing ROI: How to determine the impact of your digital marketing efforts on revenue

Marketing ROI: How to determine the impact of your digital marketing efforts on revenue

After running a multitude of different ad campaigns through social channels, google ads, email marketing and even SMS campaigns, you find yourself faced with a mountain of data and a business owner asking you, “Based on your data, how well did we do? Show me something that will help me know my money was well spent.” 

We have all of these leads from a dozen different campaigns and we’ve spent all this money, the business owner will naturally resort to breaking down the total marketing investment and the total number of leads produced and arrive at a Cost per Lead.

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The path to purchase: Maximizing the customer journey with an automated sales cycle

The path to purchase: Maximizing the customer journey with an automated sales cycle

What path do customers take before finally making a purchase?

These days consumers do all of the legwork and research up front before wanting to close the deal with you. And, that means they are looking at your website, seeing emails from you, remarketing ads and any other content you are distributing that is reinforcing your product, brand or ability to meet their needs.

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About the Author

About the Author

Lifelong marketer and digital media creator, Ginger Staples has devoted her career to helping business owners make an impact with powerful and measurable results. In business since 2009, her company OneChoice Design is based in Denver, Colorado and serves clients nationwide.

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