Our resources are geared towards business owners and digital marketing professionals. Learn the basics for succeeding online and getting the most out of your marketing budget. We’ll cover digital marketing basics, social media marketing, and trending topics to help you stay at the cutting edge of digital communications.
Here’s a quick and dirty overview of what UX is and why website or mobile app owners should incorporate UX techniques into the development cycle. The article is intended for website owners, marketers and business owners who keep hearing about this vague term “UX”.
User experience design involves so many different categories and sub-sets. Most UX designers are really good at a couple of areas and knowledgable, or at least aware, of the other areas of UX. With that being said, here’s an overview of my involvement in the field and my experience with UX design projects.
We have all of these leads from a dozen different campaigns and we’ve spent all this money, the business owner will naturally resort to breaking down the total marketing investment and the total number of leads produced and arrive at a Cost per Lead.
These days consumers do all of the legwork and research up front before wanting to close the deal with you. And, that means they are looking at your website, seeing emails from you, remarketing ads and any other content you are distributing that is reinforcing your product, brand or ability to meet their needs.
