Here’s a quick and dirty overview of what UX is and why website or mobile app owners should incorporate UX techniques into the development cycle. The article is intended for website owners, marketers and business owners who keep hearing about this vague term “UX”.
User experience design involves so many different categories and sub-sets. Most UX designers are really good at a couple of areas and knowledgable, or at least aware, of the other areas of UX. With that being said, here’s an overview of my involvement in the field and my experience with UX design projects.
We have all of these leads from a dozen different campaigns and we’ve spent all this money, the business owner will naturally resort to breaking down the total marketing investment and the total number of leads produced and arrive at a Cost per Lead.
What path do customers take before finally making a purchase?
These days consumers do all of the legwork and research up front before wanting to close the deal with you. And, that means they are looking at your website, seeing emails from you, remarketing ads and any other content you are distributing that is reinforcing your product, brand or ability to meet their needs.
Communicate more than just your contact info. Check out these useful tips for getting more value out of this small piece of heavy stock paper.
If the Metrics, KPI’s, Impressions, and CPC’s are enough to make your head spin, you’ll want to read this article
We cut-to-the-chase and let you know how to get the most out of your marketing budget without having to worry about any of the jargon, “expert” opinions and confusing language
If you’ve spent any amount of time online searching for the best ways to market your business, you’ll find a daunting list of strategies, marketing ads and advice on how to market your products and services online. It can become overwhelming, to say the least.
So, how do you know which method to choose and where do you even begin?
As creepy as clones are, they are revolutionizing the way we market to consumers and the impact it’s having on sales results is astounding.
As a sales professional, you may find yourself wishing you had multiple versions of yourself to help reach more of your target customers, follow up with current clients and, in general, multiply your sales efforts.
Modern digital web now has a way for you to reach and maintain a steady, ongoing relationship with new and current customers without much interaction on your part. And, most of these tools are available for public consumption. But, your approach can make or break the incredible opportunity you have sitting right in front of you.
9 Hard Lessons I’ve Learned from Running a Small Business
I’m able to bond with my clients because we share one very big thing in common. We both own, manage, lose sleep over (and slave over) running our own businesses.
If I can impress anything upon a startup or entrepreneur with a growing business, it’s to follow these 9 recommendations for navigating through the stressful, and rewarding, journey of business ownership. If I applied these earlier on, I’m certain I would have less gray hair at this point.
We’re all familiar with niche marketing and it’s ability to use your resources in a more effective way in closing sales with a very specific customer. Niche marketing becomes even more imperative in generating leads through an online marketing system. Here are some of our tips for targeting your digital ads.